Airbnb Data for ZIP 96761 — Lahaina, Hawaii
Short-term rental performance for ZIP code 96761. Investor-grade data updated 2026-05-26.
ZIP 96761 Overview
ZIP 96761 in Lahaina, Hawaii is a short-term rental market with 4,510 active listings, a trailing 12-month ADR of $709, 36% occupancy, and $253 RevPAR. Average annual revenue is approximately $83,556 per active listing, which makes the ZIP useful for benchmarking both acquisition assumptions and ongoing revenue management. Inventory is broadly stable year over year (-1.1%), suggesting a relatively mature supply base. Seasonality is meaningful: occupancy peaks in Jul at 48%, while ADR peaks in Feb at $837. The softest occupancy month is Sep at 12%. By bedroom count, 5+ BR properties lead the market, averaging $530,352 in annual revenue and $1,486 RevPAR. The highest-revenue listing in the current sample is "Big Beautiful Maui Beach House", with estimated trailing annual revenue of $2,954,915; use outliers like this as upside comps rather than base-case assumptions. Nearby comparison ZIPs include 96793 (Wailuku. Maui, $355 ADR / 41% occupancy), 96768 (Makawao, $354 ADR / 49% occupancy), 96753 (Wailuku, $535 ADR / 36% occupancy).
Seasonality
Monthly ADR and occupancy for ZIP 96761. Use this to time acquisition and price aggressively in peak months.
Performance by Bedroom Count
What size property performs best in this ZIP? The right answer varies by market — and it's the most important number for an acquisition decision.
| Property Size | Listings | ADR | Occupancy | RevPAR | Avg Annual Revenue |
|---|---|---|---|---|---|
| 1 BR | 2,024 | $417 | 34% | $142 | $46,552 |
| 2 BR | 1,400 | $722 | 36% | $261 | $86,221 |
| 3 BR | 425 | $1,247 | 38% | $475 | $156,743 |
| 4 BR | 81 | $1,672 | 47% | $790 | $261,181 |
| 5+ BR | 94 | $3,140 | 47% | $1,486 | $530,352 |
Top-Performing Listings
Highest-revenue active listings in ZIP 96761 over the trailing 12 months.
| Listing | BR | ADR | Occ | Annual Revenue |
|---|---|---|---|---|
| Big Beautiful Maui Beach House | 5 | $8,686 | 93% | $2,954,915 |
| Kapalua Golf Villa #16 P1&2 - Summer Deals Now | 2 | $7,519 | 49% | $2,246,117 |
| KLVR Presents Honua Kai Resort, 4 new Villas in 11 | 12 | $5,191 | 76% | $1,365,156 |
| Kaanapali Beachfront Estate | 9 | $7,681 | 51% | $1,280,755 |
| Highly Sought After! Puamana 24-3 Ocean Retreat | 1 | $18,014 | 42% | $1,162,961 |
| Puamana Resort 272 6 | 2 | $6,542 | 49% | $1,099,104 |
| Combo: Luana Villas 14D,15D&18C ~ Honua Kai Resort | 9 | $4,489 | 70% | $989,850 |
| Maui Resort Rentals: 12BR Luana Garden Villas | 12 | $5,024 | 96% | $940,624 |
| Maui Resort Rentals: 9BR Luana Garden Villas | 9 | $3,983 | 92% | $917,412 |
| Maui Resort Rentals: 9BR Luana Garden Villas | 9 | $3,683 | 95% | $820,295 |
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