InsideBnB was born out of a personal need of the founder who, having started a short-term rental business, realized the difficulty of setting the best price by analyzing market data. Collecting this data manually from the portals is a lengthy activity that brings few results because it is not possible to have a clear view of all the competitors. Other tools available on the market only provide statistical and non-detailed data. This means that users have no means of verifying the validity of the data provided to them.Having obtained excellent results, the founder decided to make the same tool available to hosts and property managers from all over the world.