Airbnb Data for ZIP 37738 — Gatlinburg, Tennessee
Short-term rental performance for ZIP code 37738. Investor-grade data updated 2026-05-25.
ZIP 37738 Overview
ZIP 37738 in Gatlinburg, Tennessee is a short-term rental market with 5,279 active listings, a trailing 12-month ADR of $881, 36% occupancy, and $316 RevPAR. Average annual revenue is approximately $92,847 per active listing, which makes the ZIP useful for benchmarking both acquisition assumptions and ongoing revenue management. Inventory is expanding quickly, with active supply up 26.5% year over year, so underwriting should account for rising competition. Seasonality is strongest in Jul, when both occupancy (57%) and ADR ($3,159) reach their highest observed levels. By bedroom count, 5+ BR properties lead the market, averaging $163,877 in annual revenue and $561 RevPAR. The highest-revenue listing in the current sample is "God's Grace 3 bedroom 3 bath & 3 covered porches", with estimated trailing annual revenue of $4,710,983; use outliers like this as upside comps rather than base-case assumptions. Nearby comparison ZIPs include 37862 (Sevierville, $941 ADR / 36% occupancy), 37745 (San Miguel de Allende, $146 ADR / 37% occupancy), 37863 (Sevierville, $874 ADR / 34% occupancy).
Seasonality
Monthly ADR and occupancy for ZIP 37738. Use this to time acquisition and price aggressively in peak months.
Performance by Bedroom Count
What size property performs best in this ZIP? The right answer varies by market — and it's the most important number for an acquisition decision.
| Property Size | Listings | ADR | Occupancy | RevPAR | Avg Annual Revenue |
|---|---|---|---|---|---|
| 1 BR | 1,248 | $552 | 37% | $204 | $60,357 |
| 2 BR | 1,635 | $765 | 35% | $270 | $79,310 |
| 3 BR | 1,081 | $1,013 | 36% | $366 | $109,255 |
| 4 BR | 584 | $1,126 | 36% | $411 | $119,007 |
| 5+ BR | 562 | $1,689 | 33% | $561 | $163,877 |
Top-Performing Listings
Highest-revenue active listings in ZIP 37738 over the trailing 12 months.
| Listing | BR | ADR | Occ | Annual Revenue |
|---|---|---|---|---|
| God's Grace 3 bedroom 3 bath & 3 covered porches | 3 | $16,296 | 35% | $4,710,983 |
| Secluded, Arcade, 2 hottubs, views, Pool Sleeps 18 | 6 | $37,860 | 88% | $3,557,755 |
| 5 Cabins in GBurg | Sleeps 16 | Firepit & Games | 8 | $8,628 | 87% | $2,695,475 |
| 7-3 to7-10-26 Top of Mountain - BOOK now | 2 | $9,678 | 81% | $1,965,008 |
| Smoky Mountain Gatlinburg 2BR 1170 sq ft | 2 | $9,993 | 62% | $1,937,220 |
| 2026 Available Top of Mountain-G'Berg 7-4 out 7-11 | 2 | $29,331 | 58% | $1,802,400 |
| Luxury Gatlinburg Cabin w/ Indoor Pool & Mountain | 6 | $7,732 | 34% | $1,768,993 |
| Luxury Log Cabin w/Sauna in Arts & Craft Community | 2 | $23,105 | 57% | $1,708,000 |
| *New Listing* The Alpine Chalet: Location, Views, Theatre Room, Hot tub, Game Room! | 5 | $7,129 | 26% | $1,628,622 |
| 180 Views Sleeps 7 Private Hot Tub Full Kitchen | 3 | $6,961 | 64% | $1,517,683 |
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